From the Orlando Sentinel - July 13, 2011
Casey Anthony: How social media tweaked defense strategy
By Walter Pacheco
A consultant for Casey Anthony's attorneys analyzed more than 40,000 highly-charged opinions — negative and positive — on social media sites and blogs, and used them to help the defense craft their trial strategy. Whether it worked or not is difficult to gauge, but a jury last week found Casey Anthony not guilty of murdering her 2-year-old daughter Caylee Marie. "When bloggers and others in social media sites started to attack George Anthony about his alleged mistress, the defense team beefed up their questions against him," said Fort Lauderdale-based consultant Amy Singer. "None of the bloggers ever changed their minds about him."
From the Palm Beach Post
July 6, 2011
Online 'lynch mob' led Casey Anthony's defense team to adapt, jury consultant says
By Jane Musgrave
Amy Singer calls the Casey Anthony trial "the social media trial of the century." As jury consultant for Anthony's defense team, she should know. As part of her duties, she oversaw an army of people who monitored social media around the clock, gauging how the sordid case of an Orlando woman accused of killing her 2-year-old daughter was playing in the digital world. The vast majority, glued to cable TV's gavel-to-gavel coverage of the six-week trial, hated the 25-year-old Orlando woman and was convinced she killed her daughter. "It was a lynch mob," Singer said.
By: Sylvia Hsieh, Staff writer
Published: July 5, 2011
Minutes after the jury delivered a stunning defense verdict in the Casey Anthony murder trial, the defendant’s chief trial consultant, Amy Singer, spoke with Lawyers USA about what trial lawyers can learn from the case.
Singer, who has consulted on other high profile cases including the Jack Kevorkian and Michael Jackson trials, said that this case was different due to her extensive use of social media.
“Social media was the difference between winning and losing,” said Singer, whose company, Trial Consultants Inc., is based in Gainesville, Fla.
05/31/11 - Huffington Post
As the Casey Anthony trial begins to heat up, the media pushes out every word spoken inside the halls of justice to the awaiting public -- a public full of opinions on her guilt or innocence. Lawyers on both sides have spent hundreds of hours preparing for this trial, consulting jury experts, prepping witnesses, and preparing their prosecution and defense strategies.
From the Orlando Sentinel
April 24, 2011
Where might Casey Anthony's jury come from?
By Amy Pavuk
Anyone asked to report for jury duty the week of May 9 has a chance of being seated as a juror in one of the most notorious murder cases the state has ever seen: the first-degree-murder trial of Casey Anthony.
When a jury is seated, Orange County will be home to the trial for Anthony, accused of killing her 2-year-old daughter, Caylee, in the summer of 2008.