Social media consulting becomes part of trial strategy

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Social media consulting becomes part of trial strategy

by Bethany Krajelis

With a few clicks of her mouse and some serious help from social media, the trial consultant for Casey Anthony’s defense team discovered what thousands of people were thinking about the case within mere seconds of sharing their thoughts.
Whether it was bloggers talking about how the woman accused of murdering her 2-year-old daughter looked better wearing pastels or regular folks sharing their opinions about her parents in less than 140 characters on Twitter, Florida-based trial consultant Amy Singer said she utilized various forms of social media to give Anthony’s lawyers an inside and almost instantaneous look into how the public was perceiving the lawyers, witnesses, evidence and of course, Anthony. ”We were getting reactions to everything,” she said. “It was unbelievable to see the things people were reacting to.” …
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